This is the first animation I ever did, unedited. A project for the ‘design against fur’ campaign. I got a book and added card to it to make it into a pop-up book and then animated it using stop motion. I used the fairy tale theme to draw the viewer in and give them something they can familiarize with, then I tried giving it a gruesome ending to shock the viewer and show the realities of fur farms. I imagine a teddy bear picnic theme tune that gets darker towards the ending.