sketches of personal references used for ideas and concepts.
This is the first animation I ever did, unedited. A project for the ‘design against fur’ campaign. I got a book and added card to it to make it into a pop-up book and then animated it using stop motion. I used the fairy tale theme to draw the viewer in and give them something they can familiarize with, then I tried giving it a gruesome ending to shock the viewer and show the realities of fur farms. I imagine a teddy bear picnic theme tune that gets darker towards the ending.
This is my first attempt at doing a flip-book animation. I used post-it notes to do this, which turned out to be very beneficial when it came to scanning in the separate frames as I could scan multiple frames at once. I wanted to keep the idea as simple as possible as it was only a test which is why I chose to animate a very simple shaped character taking off his hat.